Word Guide

打造: meaning, pinyin, and usage

Learn the meaning, pinyin, and common usage of "打造" in Chinese.

Learning Chinese Word: 打造
Reader Guide

What this article covers

Use this guide to get the core meaning of the word before you read the full explanation and examples.

1 1. Basic Information 2 2. In-depth Explanation 3 3. Example Sentences 4 Cultural Notes (if applicable) 5 Conclusion

Understanding "打造" - Chinese Word Explanation


1. Basic Information

  • Word: 打造
  • Pinyin: dǎzào
  • Literal Meaning: “to hit/beat” + “to make/create”
  • Primary Meaning: to create, build, craft, or develop something carefully and intentionally

2. In-depth Explanation

  • Context and Usage:
    打造 is commonly used when talking about creating or building something with effort, planning, and skill. It often suggests that the result is high-quality, carefully designed, or intentionally shaped.

In modern Chinese, 打造 is frequently used in business, branding, media, technology, tourism, and personal development contexts. It can mean “to build,” “to create,” “to craft,” “to develop,” or “to establish,” depending on the object.

For example, you can use 打造 with:
- a brand: 打造品牌 — to build a brand
- an image: 打造形象 — to create an image
- a city: 打造现代化城市 — to build a modern city
- a product: 打造新产品 — to develop a new product
- a team: 打造团队 — to build a team

Compared with the more general word 做, meaning “to do” or “to make,” 打造 sounds more formal, strategic, and polished. It implies effort, craftsmanship, or careful planning.

  • Character Breakdown:
    打 means “to hit,” “to strike,” or “to do/make” in some compound words.
    造 means “to make,” “to build,” or “to create.”

Originally, 打造 was closely related to physically making things, especially by striking or forging, such as making metal tools. Over time, its meaning expanded to include abstract creation, such as building a brand, shaping an image, or developing a strategy.

3. Example Sentences

  • Chinese: 这家公司正在打造一个新的品牌形象。
  • Pinyin: Zhè jiā gōngsī zhèngzài dǎzào yí gè xīn de pǐnpái xíngxiàng.
  • English: This company is building a new brand image.

  • Chinese: 我们希望把这个城市打造成一个国际旅游中心。

  • Pinyin: Wǒmen xīwàng bǎ zhè ge chéngshì dǎzào chéng yí gè guójì lǚyóu zhōngxīn.
  • English: We hope to turn this city into an international tourism center.

  • Chinese: 他花了很多时间打造自己的个人风格。

  • Pinyin: Tā huā le hěn duō shíjiān dǎzào zìjǐ de gèrén fēnggé.
  • English: He spent a lot of time developing his personal style.

Cultural Notes (if applicable)

打造 is a popular word in modern Chinese media and business language. You will often see it in advertisements, government plans, company presentations, and news reports. It gives a sense of professionalism and ambition.

For example, phrases like 打造世界级品牌, meaning “to build a world-class brand,” or 打造智慧城市, meaning “to build a smart city,” are common in formal or promotional contexts.

Because 打造 sounds purposeful and impressive, it is often used when people want to emphasize quality, vision, and long-term effort.

Conclusion

打造 means “to build,” “to create,” or “to craft” something with care and purpose. Remember that it is stronger and more polished than simply “make.” It is especially useful when talking about brands, images, cities, teams, products, or personal style.

Editorial note: This page was last updated on July 15, 2026. Hanzi Explorer publishes English-language guides to Chinese vocabulary, reading, and culture. Learn more about the site. Review the editorial policy.
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